STR has finally arrived to the world of advertisements . The STaR who was approached previously by many brands for huge prices , has finally accepted to endorse 7 up. The reason he states for the current move is that unlike endorsing brands for mere money he says he believes that to endorse a brand one has to love it and actually be a fan for that brand in real life and 7 up is one of his favourite cool drinks. Addition to it STR was told by the producers that 7 up would conduct dance competitions in South India as a part of the ad campaign thus not only promote the brand but also the passion for dance. It is well known that STR is a ardent dancer. He naturally supports the cause. And with two dancers who set the stage on fire whenever the move their legs STR and Allu Arjun being the brand ambassadors 7 up is making a statergic move with its promotions.
