core audiences, the youth.Says director Vignesh Shiva: "The main objective of Podaa Podi is to stick smile on your face right from the beginning which stays with you". Everybody especially ladies are loving the spectacular performance of STR and Varalakshmi.The unique blend ofbitter-sweet moments and catchydialogues has clicked with multiplex audiences.
A major plus for the film are the foot-tapping songs and Duncan Telford's cinematography
has also come for a lot of critical acclaim.Podaa Podi's WOM (word of mouth) is good and the trade feels it is doing well in the multiplexes. The number of shows in certain multiplexes has been increased from Yesterday (Nov 16). Podaa Podi is releasing big in many international markets. In US the film is expected to do well duringthe weekend
